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Here’s how the digital signage conversation gets off to the wrong start in many organizations: “We’re going to put big screens around our locations, and probably a videowall or two. Let’s get [...]

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 newspaper spend is set to decline by 18,7% and magazines by 14.5%. Magna tells us that in the US "TV ad [...]

In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do [...]

Out-of-home (OOH), like other media, is transforming in response to digitisation, data and the changing expectations of advertisers. Digital screens supported by ad servers that update content in [...]

Exhibitors know that profits from concessions are often crucial to their bottom line, since ticket sales alone barely cover the costs of leasing movies from distributors. In order to generate [...]

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its [...]

When planning a digital signage deployment, it can be tempting to cut a few corners on the technology to save on entry costs. Why pay out for commercial digital signage when there are far less [...]

…Why? Imagine getting into a stationary car after it has been in the sun all day, or sat idle in freezing cold temperatures during winter… When you get into a vehicle that's been in the sun for a [...]

Incheon International Airport’s new Terminal 2 was opened in January in time for the Pyeongchang Winter Olympics the following month, with a key focus on technology and innovation to enhance the [...]

Talk about virtual reality (VR) and most people think of those Oculus Rift headsets that you wear on your head to play video games or explore new worlds. Talk then about augmented reality (AR) [...]