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In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. These assets were then loaded into a CMS that would automatically present them on designated displays at designated times. The only form of interoperability was file compatibility between the creative tools and the [...]

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them or consumers. However, influencers have found there’s a larger statement to be made. Popular athletes and celebrities are finding their own [...]

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped up its #SeeHer initiative this year, founded to increase diversity in programming, advertising, marketing, and [...]

MicroLED is emerging as next generation display technology because of its potential to be a thinner, brighter, lighter, and low power display. It combines the best features of LCD and OLED. It is considered by some to be the fourth generation flat panel display technology after, Plasma, LCD and OLED. It is not yet commercialized or in mass production. But working prototypes are showing up [...]

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it. The most memorable executions all have something in common — great creative. Whether I am in a city walking by transit [...]