Where The Transaction Is: Innovative Retail
The Internet of Things (IoT) clearly has a retail element attached to it, though it may not immediately seem obvious. A 2018 Forbes Insights/Intel survey shows that there’s plenty of room to [...]
How can augmented reality help retail?
Talk about virtual reality (VR) and most people think of those Oculus Rift headsets that you wear on your head to play video games or explore new worlds. Talk then about augmented reality (AR) [...]
How Dixons Travel uses digital signage to engage airport shoppers
Customers shopping at airports have a very different shopper journey to regular in-store and online consumers. Travelling through an airport terminal you have both holidaymakers and business [...]
How programmatic advertising helps to target the right audience
Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place. There is a growing need, regardless of [...]
UK shoppers move towards ‘digitally accompanied’ shopping experience in physical stores: study
The trend for shopping on digital devices is moving from purely online into brick-and-mortar stores as well, with 60% of UK consumers saying they use their smartphone, tablet or a store’s device [...]
