Digital Signage

(MENAFN Editorial) Dubai-UAE: 08 October 2018:LG Electronics, a worldwide leader in digital signage solutions will showcase its range of OLED signage that will include the revolutionary and [...]

Increased connectivity will continue to drive marketers and advertisers to rethink holistic campaign planning in the 5G era. Currently, brands are already finding ways to create campaigns that [...]

Earlier this summer outdoor advertising giant JCDecaux announced the launch of Viewed Impressions for Out Of Home (VIOOH), a new global platform to enable programmatic planning and trading of [...]

In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays with embedded Raspberry Pi computing, digital menu boards at the fast food [...]

Here’s how the digital signage conversation gets off to the wrong start in many organizations: “We’re going to put big screens around our locations, and probably a videowall or two. Let’s get [...]

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 newspaper spend is set to decline by 18,7% and magazines by 14.5%. Magna tells us that in the US "TV ad [...]

Exhibitors know that profits from concessions are often crucial to their bottom line, since ticket sales alone barely cover the costs of leasing movies from distributors. In order to generate [...]

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its [...]

When planning a digital signage deployment, it can be tempting to cut a few corners on the technology to save on entry costs. Why pay out for commercial digital signage when there are far less [...]

…Why? Imagine getting into a stationary car after it has been in the sun all day, or sat idle in freezing cold temperatures during winter… When you get into a vehicle that's been in the sun for a [...]