Shifting global media spend patterns
It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 newspaper spend is set to decline by 18,7% and magazines by 14.5%. Magna tells us that in the US "TV ad [...]
How HTML5 can up your digital out-of-home game
In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do [...]
Fast forward – Adshel boss explores the future of tech and out-of-home
Out-of-home (OOH), like other media, is transforming in response to digitisation, data and the changing expectations of advertisers. Digital screens supported by ad servers that update content in [...]
Strategic Selling: Digital signage and menu boards raise revenue for cinemas
Exhibitors know that profits from concessions are often crucial to their bottom line, since ticket sales alone barely cover the costs of leasing movies from distributors. In order to generate [...]
Will 2020 be the year when programmatic grows up?
The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur. In its [...]
Can You Use Consumer TVs for Commercial Digital Signage?
When planning a digital signage deployment, it can be tempting to cut a few corners on the technology to save on entry costs. Why pay out for commercial digital signage when there are far less [...]
