Digital Signage

In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. These assets were [...]

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by [...]

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and [...]

When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of [...]

As a restaurant or bar owner, particularly in the quick service restaurant (QSR) sector, you are likely to be updating your menu and promotions regularly. Using traditional methods such as [...]

The Internet of Things (IoT) clearly has a retail element attached to it, though it may not immediately seem obvious. A 2018 Forbes Insights/Intel survey shows that there’s plenty of room to [...]

Twitter marks its debut on Landsec’s iconic Piccadilly Lights from Monday, October 29 with an exclusive digital out of home (DOOH) campaign which is triggered by big cultural moments in real [...]

NEC Display just got into the retail intelligence business, launching ALP – short for Analytics Learning Platform. It’s a subscription-based retail intelligence program that uses cameras and [...]

An advertisement for the final season of Netflix’s “House of Cards” is featured on a Netflix-owned billboard along the Sunset Strip in West Hollywood. (Luis Sinco / Los Angeles Times) Netflix [...]

Around the world, smart city projects are popping up with unique solutions to longstanding urban challenges. Some examples include streetlights that analyse the current traffic situation, maps [...]